A film festival attracts a very creative and opinionated audience so Studioseven’s Design & Marketing team set a goal to redefine and rebrand the festivals image year after year. This helped generate a fresh buzz and quenched the creative audiences thirst for new creative concepts. The 2012 concept was to combine a traditional and contemporary viewpoint. We gave tribute to the many diverse film genres in 2103, while 2014, we acknowledged a traditional, dying, Maltese art form. These simple creative seeds grew into typographic brand identities which then developed into the dynamic storyboard and executions for the programme introduction. The MSFF has become a true test of Studioseven’s creative process.