This was a collaboration with animator Tom Mathieson. It was created for the '10x10' exhibition, which launched the Design Manchester 2014 festival. The theme of the festival was 'Science of the Imagination'. I decided to create a fantastical portrayal of how an idea is generated, from the initial absorbtion of exterior influences, through to the 'Eureka!' moment, when a metaphorical lightbulb is illuminated.