To prevent marketing abuses, the Centers for Medicaid and Medicare Services (CMS) has very specific guidelines that Medicare plans must follow when marketing their products These general marketing rules also apply to California’s new Cal MediConnect plans which are also subject to statespecific marketing guidance .
In light of the demographics (many older people and those with disabilities) of dual eligible consumers, it is important for advocates to be aware of these protections as their clients may receive plan marketing materials .
This webinar will provide advocates with an overview of standard marketing guidelines plans must abide by and also summarize the rules specific to Cal MediConnect plans. The webinar will also cover the impact of California’s Duals Special Needs Plan (D-SNP) on Cal MediConnect enrollment and its potential for increased plan marketing efforts.
Amber Cutler, National Senior Citizens Law Center