Since the meaning of Lean also gets fuzzier as we go to the fuzzy front end of product development, to the work of defining products, I was struggling with what principles of Lean to apply. "Eliminate waste" does not work here, as in discovery processes is not clear upfront what waste is. "Eliminate waiting time" also does not work: For depth you need waiting time. So, I tried to grab hold onto the probably most abstract and fuzzy of all Lean principles but also probably the one holding it all together and the one making up for the difference between Mean Lean and Real Lean: Respect for people.
In the talk I compile what we derived from this principle in our work at early stages of product definition and how this helps us to support companies in defining and changing successful products.
I will talk on how we get to
find the right Jobs to be done for the customer
How to define them, and then
how to build them
The talk will be a journey from ethnographical Interviews, over identifying core needs, discovering jobs to be done, getting closer to solutions and finally defining and building the product. Concepts mentioned will be
Ten types of innovation,
Jobs to be done
Non linearity of processes and the involved cultural conflicts
the issue of bias in research and how to cope with them
different types of research in different contexts and phases of work
This is a compilation of understanding a different type of work and which conclusions we made from that understanding in our work at überproduct.