In his Word of Mouth Supergenius case study, "How Starbucks Used Fan Feedback to Help Launch VIA," Matthew Guiste shares a bunch of ideas on how they used social tools to build buzz for a product launch.
Matthew covered how to discover advocates, how to create content they'll love to share, and how it all adds up to sales.
Word of Mouth Supergenius is where you'll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.
You'll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth.
Join us at the next Supergenius by registering here: gaspedal.com/supergenius.
Word of Mouth Supergenius is produced by GasPedal.