WORLD are staunch art advocates. In their High Street store galleries of wearable originals, gallery goers have opportunities to purchase, and wear an array of original designs. In these stores you’ll also find curious art objects. It is not surprising then that this year for fashion week WORLD collaborate with artist Reuben Paterson creating original art works that are then tailored into male suits, women’s jackets and hats.
The collaboration between WORLD and artist Reuben Paterson for this years Fashion Week transforms the catwalk into gallery, a one off exhibition operating in a small space of time. Like all of WORLD’S Fashion Week exhibits we read these art clothes with emotion and sensationalism.
WORLD own several of Paterson’s glitter paintings and following the artists recent solo exhibitions at Gow Langsford Gallery in Auckland and Milford Gallery in Dunedin Denise and Francis approached Paterson with the idea of creating masculine suits and women’s jackets with his trade mark glitter signature.
Both artists can also be seen at the Auckland Art Galleries summer exhibit ‘Flaunt’ (October 4 2003 – February 16 2004) where alongside WORLD’S gold lame suit and deer skin shoes you can see Paterson’s glitter paisley work titled “Your Pants are putting on an X-Rated Show”.
Collaborating with an artist is a bold step, but shall prove to be yet another dazzling, if not glittering and awe-inspiring show by our leaders of experimental New Zealand fashion, and art.
New Zealand Fashion Week in collaboration with WORLD October 20, 2003