This high-energy program was used to premiere the all-new Cadillac CTS. Cut to an original music track by composer Travis Hawthorne, this program was commissioned for the introduction of the first CTS model to roll off the assembly line at the Lansing Grand River plant. It also played at the North American International Auto Show. Featuring a new cutting-edge design that was to define the Cadillac look for over a decade, the CTS was a new benchmark in the luxury sedan category. Use of historical and running footage, combined with exciting motion graphics, tied the new CTS into the Cadillac brand and all of it's heritage.