Andre Swanston, CEO of Tru Optik spoke with CCTV's Owen Fairclogh on digital piracy highlighting:
- The content delivery gap for recent media releases driving file sharing activity.
- Over-the-top services like Amazon Prime, Netflix or Hulu don't meet audience demand
- Some of the drawbacks of promoting binge-viewership.
-Some of the key insights that can be derived and utilized by content creators / distributors to improve their monetization or market strategy.
Segment aired on CCTV in USA on Sept 12, 2014