by Lixin Fan | Oriental Companion Media - EE Media | 86’ | China | 2014 | HD
Every week, millions of viewers tune in to China’s most popular singing competition, Super Boy. Tens of thousands of aspiring male singers audition every year for this prestigious talent show, but only ten make it into the months-long competition. I Am Here immerses us in the finalists’ gruelling, adrenalizing experience, even as it raises provocative questions about the social context of such a phenomenon. Fan, director of the multi-award-winning Last Train Home, this time tackles popular youth culture — the tech-savvy generation armed with smartphones and disposable income — and its palpable obsession with fame.