This course will introduce you to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.
Sign up: coursera.org/course/neuromarketing
Course Instructor: Thomas Zoëga Ramsøy,
PhD & Certified Neuropsychologist
Assistant Professor in Marketing & Neuroscience