Completed for a school project, I challenged myself to choose a network brand and create something that would intergrate well into their guidelines and current work. AMC's current look for most of it's television spots are adaptations of famous Cuban title designer Pablo Ferro.
Looking at Pablo's work and AMC's brand, colors, motion treatment, and content, I was able to see a wholistic view of the style and choose which elements from each I wanted to utilize. I also took into account the content of the bumper. Mad Men, being a period piece, felt appropriate with a snappy jazzy feel incorporating a little modern rhythm backing.
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