ABOUT THE PROJECT
Each year Rio Tinto provides financial support to the City of Karratha. This makes possible a number of wonderful community development projects.
The City of Karratha wanted to thank Rio for their support and show them the impact the partnership has had on the region.
We collaborated with the clever creative agency Media On Mars, and the super talented Josh Hogan for sound & audio to produce a video to be viewed by the Rio Tinto management team.
Rather than focusing on the big picture strategic benefits… we drilled right down to the impact the partnership has had on individual lives in the community.
We loved the challenge and the creative freedom we were given.
We had a broad plan for the video however the actual footage to be captured really needed to be decided once we were at the various locations so we could see what would work best.
As there was not the time or budget to do a location scouting trip so all scouting and filming happened over 2 ½ long days. It was crucial we captured all the footage we needed to build the story. Re-shooting or after-thought ideas were not options in this case.
We are thrilled with the results as were our clients.