The Studioseven Design & Marketing team pitched a TV commercial concept to the client who loved and approved it. However it meant the Audio Visual Production team had problem to solve. The solution – simple. Custom build a head mounted camera set-up which our POV actor (cameraman) could manoeuvre. Each scene was painstakingly selected and manicured to project the activities and experiences of our ‘hero’. The results were a fun, friendly, day-in-the-life, at The Valletta Waterfront, from the viewers perspective. The TV campaign was also supported by traditional print media and innovative social media. We encouraged Facebook users to upload and post their own point-of-view videos or selfies, the best winning great prizes.