To help promote Saadiyat Island Public Beach we created an advert to encourage local residents and international tourists to the island attraction.
The concept is based on the notion of a daydream and what happens when we snap back from it at a very inconvenient moment. The film is intended to be modern, aspirational and a little tongue in cheek.
At the beach, we filmed a mix of playful shots in amongst the sand and sea that capture the timelessness of the idyllic surroundings, contrasted with the harsh grey reality of the office environment. We used motion graphics to show where the beach facilities are located.