1) How to get happy prod-users and engaged co-workers
Speaker: Peter Soemers, audience and GLAM user
Examples of ‘user engagement’-highlights that I experienced in 2013 in or from museums: What made me happy? Why did it make me happy? Opportunities in user engagement and recommendations to the GLAM sector on what to do in order to get happy prod-users and engaged co-workers.
2) Make users a part of your organization
Speaker: Christian Høegh, CEO & Co-founder, BIT Blueprint
How to integrate the users as a part of the challenges, possibilities and solutions. Eliminating the classic talk about ‘Us and Them’, and instead make ‘Us and Them’ = ‘We.’ It is no surprise that together we are stronger, and integrating the users in the organizational hierarchy, literally, can make a difference.
3) Sharing is caring in a natural way
Speaker: Christian Lange, IT co-ordinator, Natural History Museum of Denmark
Natural history museums all over the world are increasingly using digital images of specimens as replacements for the real objects when exchanging material. Previously, a lot of specimens were sent between institutions and continents to allow scientists to study important material, with the risk of wear and tear of the material, or even total loss, due to ignorance by the handling agents. The increased use and exchange of digital reproductions have meant a huge leap forward, both in sharing scientific specimens, and in caring for the conservation of the specimens.
4) Navigating Networks: considering changes in user behaviour
Speaker: Faith Robinson, BA History of Art graduate, University of Leeds
The developed and established structures in place regarding user interaction with GLAM sector resources are certainly effective. However, as the digital continues to effect contemporary approaches (in many general and specific ways), how can institutions adapt to facilitate engagement with their resources? This ignite is a case study of personal experience with these new challenges.
5) How to create loyal fans instead of customers
Speakers: Nicoline Olesen and Flemming Møldrup, partners, Grizzly
Movement Marketing is all about passion. It is about creating vibrant communities between a company or organization and its customers / users. Existing and potential. The starting point for the community is found in a common position or point of view and is being communicated so inspiring and relevant, that people will want to join and share it. Movement Marketing therefore opens up to create loyal fans instead of customers.
