Winner of six 2015 American Advertising Federation of Charlotte Gold and Silver ADDY Awards - including "Best in Show" for Animation/Visual Effects. More information on awards results here: becomethechosen.com
Working with executives at Trone Brand Energy, telecommunications company North State sought to promote their new fiber initiative at a level that would position them as a major player. To produce two :30 spots with spectacular production values, Trone and North State tapped the power of creative production company Wondersmith.
"In one 14 hour day, we shot two broadcast spots utilizing two custom sets," says Wondersmith EP Joe Murray. "The set design perfectly supported the tone the client wanted to achieve for each spot and left us ample negative space for visual effects in post."
"We absolutely love it when a client entrusts us with communication like this campaign," adds Wondersmith CD Thom Blackburn. "We visually articulated inspiration from the perspective of a child, where it starts small and grows infinitely - and that of an adult, where inspiration starts wide and narrows into something exact. This was a job made for Wondersmith."
Complete Project Credits: North State "Imagine Planets" and "Imagine Music"
Project Name: North State "Imagine Planets" and "Imagine Music"
Running Time: 2 x :30
Vimeo: Imagine Planets vimeo.com/105593641
YouTube: Imagine Planets youtube.com/watch?v=-W7MwuRQTF0 - Imagine Music youtube.com/watch?v=-1l_5FjIMOE
Debut Dates: 9/15/14 and 10/17/14
Client: North State
Advertising Agency: Trone Brand Energy
Executive Creative Director: Martin Buchanan
Sr. Copywriter: Matteson Fields
Sr. Art Director: Todd Parham
Broadcast/Web Producer: Kimberly Abels
VP/Management Supervisor: Nicole Donaghue
Production Company: Wondersmith
Director of Photography: Florian Stadler
Executive Producer: Joe Murray
Creative Director: Thom Blackburn
VFX Lead: Byron Nash
Editor: Pedram Torbati
Technical Director: Ed Manning
Music Company: Endless Noise
Composer: Jeff Elmassian