Printcasting will allow individuals to easily create ad-supported, customized publications with a mix of local news and information. The software will help aggregate feeds from news organizations, bloggers or newsletters, for example, so that would-be publishers can pick and choose among them to create a niche publication. The Printcasting model then will guide users through placing articles, photos and ads onto a template that either could be delivered by e-mail or printed at home and distributed. For example, a publication for reef-diving photographers could include ads for nearby dive shops or underwater cameras. The idea is to pair localized ads and content to create targeted publications.