Deasign Russia helped Chupa Chups XXL 4D brand to develop its bond with teenagers in digital medium. Here's how.
We've invited teenagers to take part in Freestyle doodle battle. The best drawings (by users' votes) were carefully redrawn by our professional illustrator and then starred in a superdoodle & digital graphic story we co-created with fans. The campaign made teenagers experience that everyone can be a part of a cool and fun crowd-sourced project.
Results: 89 312 participants, 12 638 submitted drawings, 22 455 new Chupa Chups fans in Vkontakte group.
P.S. Check Trukorama XXL 4D case here: vimeo.com/48934206