The world’s most-famous catalogue crafted into an interactive film that expands as if it was designed by IKEA itself; Where Good Days Start is the first IKEA Catalogue that can be explored through a story. The film and accompanying TVC are a creative collaboration by SMFB and MediaMonks and stars a typical family and their archetypical morning routine. The element of surprise lies in the hidden layers of extra content, which allows viewers to divert from the main storyline at any point during the film to see more of the featured family members and products.
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