Video for competition
Do The Green Thing
What is it?
LFLECT lace lets you customise your favourite garments to make you visible to cars when cycling.
Ability to dominate the world in 2015?
The city cyclist community is growing fast and cycling is no longer just sport, it is part of our lifestyle and people want to look good whilst being safe.
What’s its secret sauce?
It is INVISIBLE! Like magic, no-one can see you are wearing this technology, only when a car approaches (or the flash of a camera!).
How much CO2 does it save?
Lots. It’s made in the UK and avoids you buying new stuff.
What does it replace?
Reflectors, Hi-viz vests, huge bags to carry the clothes you’d need to change into, anxious parents!
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