Consumers are more interested in experiences than possessions. This has led to an explosion of new business models, a Collaborative Economy that enables ordinary people to share property, assets, skills and knowledge. The rise of Collaborative Economy puts pressure on businesses to explore the new ways of thinking and interacting with customers as well as new ideas about the economic value.
Uber, Peugot and Patagonia are some of the brands that found new ways to connect supply and demand. It’s all about reinforcing customer experience. Utility, usability and convenience are the key words of digital economy.
Ana will tell us what digital brands, startups and traditional brands are doing to achieve competitiveness in digital economy, how the principles of Collaborative Economy can help evolve traditional businesses and organizations and where Collaborative Economy sits in the digital ecosystem.