Hinge partnered with the Ad Council to design, animate and produce a bi-lingual animated commercial for AdoptUSKids to release for their 10th anniversary in Fall 2014.
“Suitcase” is about how a young girl’s life changes from living out of her luggage in foster care, to embracing unconditional love and the occasional familial mishap from her adoptive parents. Regardless of kitchen disasters and camping debacles, these imperfect parents are still perfect in our hero’s eyes.
It was important to use emotional storytelling and illustrative design to tell this story, along with the software magic of Maya and Nuke to create this dynamic piece. We are very proud to be part of such an important campaign.
