A mockup advert using Photoshop and After Effects to promote awareness for heart health.
This advert is currently not involved in the British Heart Foundation advertising, I was merely experimenting with the idea of using the theme of the short animation to raise awareness. The movie clip itself is credited to me (Lisa Wilcox) for the creating and animating process.
The aim was to create something that was simple in its idea and keep the viewer interested to the end to give the advert an overall impact. I was interested in the idea of the heart being like a mechanism; something that needs to be maintained and looked after.
Credit goes to my tutor for his voice :D
Thanks and enjoy :)