String parabolas brought to life.
See how we did it with a breakdown video of our process: vimeo.com/109404534
This is the third time Breeder’s been invited to create the opening titles for Analogue/Digital Creative Conferences (analoguedigital.com.au), so we took the idea of blending the real and digital to a new place. With yet another amazing track to work from thanks to the insanely-talented Alabaster and taking inspiration from mathematical parabolas – we built rigs, threaded them with string, then filmed it all with a tonne of different lights. We wanted to show how the boundary between the real and digital worlds have become so blurred, they’re as intertwined as the lines that represent them.
Creative Direction: Breeder
Producers: Candace Browne & Adam Sebastian West
Art Direction: Joyce N. Ho
Technical Direction: Chris Morris
Animation: Chris Morris, Joyce N. Ho & Alex Gee
Editing: Alex Gee
Music: ALABASTER (iamalabaster.bandcamp.com)