Rush Digital partnered with Ambient Experiential to deliver this world first activation promoting the launch of The Amazing Race: Australia vs New Zealand TV show.
Asked to create a live streamed game of Tug of War between two locations in Australia and New Zealand we set about designing and deploying a bespoke streaming and game system that not only allowed the participants to see and hear each other in real time but also allowed people to view the action live online through a TVNZ micro-site.
Client: TVNZ
Agency: Ambient Experiential
Experiential Director: John Maybury
Experiential Manager: Rawinia Judson
Engineering Studio: Rush Digital
Project Director: Danu Abeysuriya
Project Manager: Saku Abeysuriya
Lead Designer: Alex Campbell
Technical Director/Lead Engineer: Guy Sherman
Mechanical Engineer: Alan Grimmer
Engineer (Unity3D): David Bressler
Engineer (Deployment): Danny Wei, David Bressler
