Kroger Precision Marketing Announces Immersive In-Store Advertising Solution

Kroger Precision Marketing (KPM), the retail media business of Kroger Co., announced a new in-store digital advertising capability powered with Barrows Connected Store’s technology.

This collaboration brings to life a shopper-centric approach to in-store media. Digital screens—built into sleek, integrated fixtures—will begin appearing across select Kroger stores, offering brands the opportunity to deliver animated, high-impact content at the point of purchase.