"In order to communicate the premiere of FOX's new TV Show- Friday Night Lights, a guerrilla campaign was made inspired in the show's universe, bringing to Lisbon cheerleaders and football players. Friday Night Light premiere was sunday, 2oth of July, on FOX Channel.
1. Choreographed cheerleaders danced at TV Show soundtrack attracting attention to passers-by .
2. A portuguese footbal team played with eachother in the streets, attracting passers-by, the players handed out flyers with info about the show.
3. Several statues were dressed with football uniforms, communicated the premiere of the TV Show."

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