This fully 3D printed commercial for Zihua Creative (zihua.com.cn), China’s first online learning platform focused on the creative industries, illustrates how creatives must break out of their boxes to innovate as well as how technology is driving change in the creative industries.
Zihua Creative worked with their creative agency Goodstein on the conceptualization and production of the film, which fuses traditional stop motion animation with cutting-edge 3D printing technology. Although the film is under one minute long, the team dedicated several months and 3D printed more than 600 “Boxman” figurines in order to complete the project – the first of its kind in the world.
This animated short highlights a number of the courses that will be offered on the Zihua platform, including character design, CG animation, stop motion animation, illustration, film scoring, sound design and 3D printing.
Behind-the-scenes of "Unbox Yourself": vimeo.com/110971150
To learn more about these techniques, visit zihua.com.cn.
Follow Goodstein at: vimeo.com/goodstein