Are you fully covered? Hinge Digital’s live action spot with VFX integration for UPMC focuses on the importance of full health care coverage. Hinge ran an end to end production, from concept development, storyboards, live action, sound design, to post production VFX and grading. We filmed in downtown Portland using a technocrane for dynamic camera moves, a condor for lighting, practical props, and rain towers to produce a rainy night. In post production, Hinge used Nuke for integrating additional rain effects and DaVinci Resolve for color grading. Sometimes you need a little help with the rain, even in Portland.
See the full spot, storyboards and animatic here: hingedigital.com/projects/upmc-insurance-umbrella/