A TV public service announcement is asking Canadian families to make a difference by enjoying safe, wholesome, economical pork products. The main message, “You Can Make a Difference - Put Pork on Your Fork”, is intended to support farm families in the Canadian pork industry that are in crisis.
An Ontario veterinarian, Dr. Martin Misener of Linwood Veterinary Services, stepped up to the plate with his own money and paid for the production and media. He wants to make a difference and is asking consumers to make a difference by buying and enjoying pork products year round.
“Just by choosing pork more often at the grocery store, Canadians are reaching out to other families in the Canadian pork industry,” he said.
The 30 second TV PSA, produced by Dog & Pony Productions Inc., received a silver award from the Canadian Agri-Marketing Association and a silver award from the National Agri-Marketing Association in the US.