ecap Insights Podcast: Leading With Values, EP1 (Pt1) - Playing the Long Game, Leading On & Off the Field with Tom Brookes

ecap Insights Podcast – Leading with Values Series, Episode 1 (Part 1 of 2): Playing the Long Game, Leading On & Off the Field with Tom Brookes

In the premiere episode of the Leading with Values series, ecap founding partner Daniel Murphy sits down with Tom Brookes, sports marketing veteran and founder of the ICON Series.

Together, they explore what it means to lead with authenticity – both on and off the field. From humanising elite athletes to building a global sporting event rooted in integrity, Tom shares how the ICON Series is reshaping the world of sport through purpose-driven leadership, legacy, and real connection.

🔹 How ICON transforms golf into a storytelling platform

🔹 Why authenticity and vulnerability matter in elite sport

🔹 Athlete-led ownership, values-based culture, and brand integrity

🔹 Creating fan engagement beyond traditional formats

Whether you’re a brand, athlete, or changemaker, this conversation is a blueprint for building something that unites, inspires, and lasts.

🎧 Listen to the full podcast: Spotify

🌐 Learn more about ICON Series: Icons Series

📩 Contact ecap: [email protected]

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