Class is back in style, and 'clean' is quick becoming a favourite Instagram hashtag.
What's Good has covered a considerable amount of #menswear on the blog, and thought it about time that we got into the nitty-gritty of the routine that keeps a man fresh to death.
Two companies doing extremely well at that task are Auckland city-fringers Maloney's and Triumph & Disaster. Started respectively in 2003 and 2011, both from the humble beginnings of a dude peddling the services and wares he knew would improve the lives of his fellow man, the two have grown (from a two chairs to two floors; a personal grooming ritual to one of thousands of men around the world) to accommodate their loyal fanbases.
That aspirational soft skin (girls dig it, for real), tidy haircut and alluring aroma is all achievable. This editorial serves to prove it.
Director - Daniel Waru // BLCK MRKT
Photographer - Andre Kong // AndreKong Photography
Model - Lane Pedersen // 62Models