Business of Software USA 2014 - Des Traynor - Intercom
In the absence of strategy, products are pigeon-holed into categories. They focus on fleshing out a feature matrix to win comparison wars with perceived competitors- who are doing the same thing! It’s a vicious cycle that yields the biggest, not the best, product. This fails; first you lose touch, second you lose relevance, and finally you lose customers.
Successful product management requires frequent hard decisions and compromises, all based on a healthy balance of data and intuition.
This talk walks through an approach to product strategy focused on growing the value of your product- not simply the feature list.