In May 2014, Fred Deakin brought together a group of twenty art students chosen from various courses across University of the Arts into a pop-up design studio inside the advertising agency Mother.
Would these students collaborate? How would they react to stepping into the real world creative industry? Would it be the most car crash of creative exercises ever? Would the ideas be any good?
Film by: Paul Wyatt
Production Assistant: James Fogarty
Original Music: Fred Deakin & Five Minute Pop Promo