Working on an industry project set by R/GA our Interactive Media Design students Emma Nicol and Sindhur Hegde had to create an innovative smartphone-focused product and/or service for a telecommunications brand to help capture the hearts and minds of the young generation.
‘Evolve’ is an app designed to encourage teenagers to be more active. After talking to the target audience they found out that young teenagers mostly used ‘gaming apps’ and rarely used Fitness apps, health and weight gain is a becoming a great concern as the increase of technology has made the average person less activate. At an age where the target audience do not go to the gym they wanted to create an app that would encourage young people to be more active.
To see more of Emma’s work visit: emmanicol.co.uk
Music: Matriculate Yo by Throcke (throcke.com)