VH1 reached out to STATE to create a set of promos for the 2014 Scope Art Show / Fiat “driven by art” contest. Participants were asked to submit their artwork to be displayed in a gallery exhibition at Scope Miami beach as well as being wrapped on a Fiat 500l. The 2d design-driven spot created buzz for the contest while assets from the promo were carried over into digital and social platforms.
Creative Director - Marcel Ziul
Executive Producer - Joe Nash
Animation - Phil Guthrie, Marcel Ziul
Design - Marcel Ziul, John Hwang