The brief was to create a campaign to announce BP’s sponsorship of the 2010 FIFA World Cup Soccer tournament and to dramatise the potential of this event to bring South Africans together. The campaign shows a series of soccer games between unlikely and often opposite groups of familiar South Africans– with big mamas playing ball with café owners and divas challenging taxi drivers. No actors were used for these commercials, only real South Africans. And they actually got to play against one another, with some rather amusing results. The campaign later received a Gold Loerie Award in the TV & Cinema Commercial category.