Business of Software USA 2014 - Rand Fishkin - Art of SEO, Inbound.org, and Moz
How can you maximize acquisition and top of funnel for software companies (channels, tactics, team, consultants, CRO, etc) and not fall foul of the rapidly evolving battle between Google (and other search engines) and marketers?
In such a fast moving area, it is no surprise that staying at the top requires focus and is exhausting. Rand will also share some of the personal issues that he has faced as a company founder – attachment to the business he founded, the problems he faced as CEO, how he came to terms with stepping down from the CEO role at the Moz.
Rand is one of the most interesting people in a fast moving industry. Bright, energetic, articulate, transparent and thoughtful, Rand is always entertaining, thought provoking and leaves people with great ideas that they can take and put to work in their own lives and businesses.