YOU ARE HERE presents Modebelofte ‘Seductive Precursors’
the most forward fashion talents of 2014
Participating talents Modebelofte 2014 ‘Seductive Precursors’:
Ida Gro Christiansen
Adam Marc James
Inna Stein & Caroline Rohner
Jurjen van Houte
During Dutch Design Week, October 18 – 26 2014, in the Southern creative capital of The Netherlands, Eindhoven, platform ‘Modebelofte’ presents a selection of progressive fashion talents freshly graduated from Dutch and international BA and MA courses.
The title of this year’s edition of Modebelofte - ‘Seductive Precursors’ – underscores the importance of the pioneering creativity displayed by these talented designers. By experimenting, intuitively and conceptually, with techniques, materials, shapes and references they seduce us to immerse in their visions of possible fashions for a moment. Seductive Precursors play an important role in fashion’s characteristic dynamic of perpetual renewal by convincingly connecting the familiar with the unfamiliar. The selected designers challenge us to consider our contemporary sense of self and our ideas about the wearability of objects in a progressive, fictitious or futuristic perspective.
Modebelofte by YOU ARE HERE
The initiator of ‘Modebelofte’ – meaning ‘Fashion promise’ - is the Eindhoven based concept store YOU ARE HERE. With Modebelofte they bring the fashion design discipline in the context of Dutch Design Week. Modebelofte’s accent lies on innovation. By creating a platform for the most adventurous and visionary innovators from the latest generation of fashion talents during such an internationally well-attended design manifestation Modebelofte seeks the dialogue with likewise innovative companies, universities, media and the public.
HEYNIEK and StudioHarmRensink
For Modebelofte 2014 YOU ARE HERE chose to team up with visual designer Niek Pulles a.k.a. Heyniek [heyniek.com] and experience designer Harm Rensink [harmrensink.nl]. In close collaboration with the YOU ARE HERE team they are the curators and designers of this edition of Modebelofte. “This exhibition is an ode to the ‘physical’, in the broadest sense of the word. Seduction through form, dimensions and material”, says Niek Pulles.
Modebelofte 2014 finds accommodation in the ‘Bongo’ at Stratumseind 34-36 in Eindhoven, linked to the adjourning ‘Oude Rechtbank’, a designer hotspot during Dutch Design Week.
Modebelofte cannot exist without its partners who contribute to the initiative on various levels and who are committed to the mission. Partners who have already joined in for this edition of Modebelofte are:
ABNAMRO, AnneRegelt, Bata, CB Fashion, Heijmans,Living Projects, Philips Lighting, Renders and Van Zon interieur.
MUSIC : Yelle DJS - 2012 summer mix