The making of AXN - Promo 2014-2015

Our friends at AXN approached us for the second time to create the promo for their upcoming TV-series season, both for Spain and Portugal. Needless to say we were very excited. Last time we worked together we had such a great time, not to mention the success we shared by winning both a silver and a bronze at the New York Festivals 2013.

This year AXN wanted to do something completely different as far as TV promos go, joining aspects from both the digital and analog world which is something we clearly love to do. Binary, analogue: binalogue – get it?

Based on their idea, we co-directed, art directed, produced, designed and animated these promos that fuse live action, choreography, performance, live lighting, video mapping as well as multiple compositing and VFX techniques . The end result was nothing short of spectacular – and alongside the skilful and experienced team from AXN we experienced a great ride while creating these striking pieces to promote their season.

The process – which involved everything from rehearsals and creating a choreography through to the creation of storyboards, motion graphics, 3D and fluid simulations – was elaborate, stimulating, educational and above all – a truckload of fun!

Full promo

https://vimeo.com/112060573

Project info

Client: AXN - Sony Pictures Television - http://www.axn.es

Production Company: Binalogue - http://www.binalogue.com

Our role

Co-concept development, Co-direction, Art direction, Technical direction, Design, 3D, Motion graphics, VFX, Compositing & Finishing

Credits

AXN Creative manager: David Giménez

AXN Writer/producer: David Giménez

AXN Production coordinator: Elena Muñoz

AXN Production manager: Noelia Alonso

AXN Assistant director: Rubén Sánchez

AXN Sound mixer: Claudio Recuero

Concept development: AXN & Binalogue

Direction: David Giménez & David Carrizales

Art direction: David Carrizales

Direction of photography: Tommie Ferreras

Choreography: Fonty (https://www.facebook.com/gblbrtl.fontinejose/), David Giménez Teira, David Carrizales & Alejandro de Los Ríos

Talent: Fonty - https://www.facebook.com/gblbrtl.fontinejose/

Producer: Gloria Inglis

Technical supervision: Luis de La Barrera - Montenegro, Alejandro de Los Ríos & David Carrizales

Concept art & design: Samuel Alegre, Álvaro Bernis & Jorge Artola

Lead 3D artist: Luis de La Barrera - Montenegro

3D artists: Luis de La Barrera - Montenegro, Alejandro de Los Ríos, Luis Manuel Hidalgo, Álvaro Bernis & Juan de La Peña

Lead compositing artist: David Carrizales

Motion graphics, VFX & compositing: David Carrizales, Samuel Alegre, Fumiaki Kobayashi

Storyboarding: Álvaro Bernis, Fumiaki Kobayashi & Juan de La Peña

Still photography: Judith Sansó - http://www.judithsanso.com

View project

http://bit.ly/axn2014

Behance project

https://be.net/gallery/21378537/AXN-Promo-2014-2015

Follow us

IG: @_binalogue_

linkedin.com/company/binalogue

©2014 Binalogue

http://binalogue.com