In shooting at this culturally important yet underrated site, photographer Cameron McCool contextualizes CIFF RAVEN’s focus on genre, place, and space. Photographed within the museum’s sculpture garden, the models are nearly indistinguishable from Rudolph Tegner’s statues; posed together, they form a unified front, masculine and feminine bodies of uncompromising strength and striking angularity, whether it be that of cast concrete or bone structure.
The building’s abstract geometries outlining their forms bring into focus the models’ languidness, the profound ease in their poses, their self-possessiveness. CIFF RAVEN’s creative direction adopts an oppositional stance, proposing a system of dressing and personal style not dependent on transparent allusions to the past.
Gone are the easy references to flash fashion. Instead, we are left with a strikingly contemporary look: architectural constructions; sleek silhouettes; an emphasis on subtle colour and texture over ornamentation; sophistication laced with youthful insouciance.
The resulting dynamic underscores perfectly understated and refined style. With a look towards the future, CIFF RAVEN provides a provocative, compelling preview of what’s to come.
Special thanks to Cecilia Hellner & Rudolph Tegner Museum ©
Fall / Winter 2015-16
29 January - 1 February 2015