On the 13th of November 2014, RBBi celebrated the World Usability day by hosting a small event with close knit industry professionals to discuss the state of usability in the middle east.
World Usability Day is a day when Usability professionals across the globe get a chance to reflect back on a year of helping people & businesses to improve their user experience & making the lives of people better.
Worldusabilityday.org explains User Experience this way:
“User Experience is all about engagement. Technology, products and services are usable when they engage people. At work we strive to engage with those around us—whether they’re users, colleagues, or stakeholders. It means getting people on board with an idea, earning trust, and working toward mutual goals. We all know how challenging that can be.
This is the year to think out of the box. How can you engage people to use technology products and services? What kind of design thinking needs to be incorporated to keep people engaged?”
RBBi, being one of the first Usability/User Experience agency from the region, took the initiative by inviting a few panelists from different walks of life to get their perspective on several Usability points such as:
- Your take on Usability and its importance in various fields
- How do you see Usability around you in the Middle East – Service Design, Digital, Ecommerce, Government, Banks, Hotels, etc.
- Within your organisation, how do you think usability is rated and implemented
- Any global examples you have come across that impressed you? Any local example?
- What do you think can be at various stage to create more awareness? Education for professionals? Marketers?
- What is that one thing you can do in your work place that will increase the Usability levels – It can be anything, right from having a new push/pull sign on the door to changing the IT systems.
The event was a great success with insightful discussions all along.