Stopp and MPC Creative deliver new possibilities in visual storytelling for Chrysler VR experience
To promote the all-new Chrysler 200, Wieden+Kennedy Portland partnered with Stopp and MPC Creative to deliver a first-of-its-kind interactive, photoreal virtual reality experience. ‘Beneath the Surface’ is a four-minute experiment in pushing the boundaries of what’s doable in virtual reality. Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour of the car and the state-of-the-art facilities that make such a vehicle possible. The visual thrill ride is augmented by an explosive soundscape that literally shakes the car beneath the user.