Lume Creative, a New York-based boutique advertising agency, hosted an industry only seminar on social media in fashion featuring the new power couple, Scott Schuman of TheSartorialist.com and Garance Dore of GaranceDore.fr, speaking together for the first time! Scott Schuman, a veteran of sales and marketing for high fashion designers, is now The Sartorialist, a well respected and popular fashion blogger. He also boasts a monthly page in GQ, and recurring guest blogs and videos for Style.com. Garance Doré, an illustrator and photographer with an undeniably chic personal style, publishes an equally successful blog in France. Both blogs serve as inspiration boards to the world’s most successful and aspiring designers alike while giving everyone else behind-the-scenes access to fashion. The couple shared their insights into how social media will change the fashion industry.