For its latest campaign, Clif Bar decided to "give a voice to the stories of organic ingredients and the farmers that grow them." The first video, which focuses on an organic oats farm in Canada, is beautiful in its simplicity, combining engaging storytelling, family values, and a subtle dose of education about the benefits of organic farming. It's a brilliant start, if only because it forges a connection between the consumer and the farmer. Who wouldn't be more inclined to support a company that supports a multi-generational farming family?
Agency: Ketchum Advertising
Production: ECP - Erin Crysdale Productions
Director/Producer: Erin Crysdale
Camera: Tony Mac, Kyle Maack
Sound: Sean Oakley
Editor: Kyle Maack