Once again, working with the We Are Shining guys, I directed this promo for their song Road.
All effects were shot in camera. A technique using projected footage reflected onto water and varying surfaces like molasses and perspex, manipulated by hand in time to the music.
The guiding concept was to imagine this video playing out in a puddle at the side of a road, small moments of clarity amongst abstract shapes and lights. Trippy reoccurring flashbacks matching the music's looping soundscape.
Director: Carl Addy
Editor: hugo Vaughan-Hughes
DOP: Nick Chappell, Joshua Carpenter
Camera Assistant: Neill Francis
Production Company: The Mill, Rattling Stuff at Rattling Stick
Producer: James Stanson
Post-Production / VFX Company: The Mill
Colourist: Matthew Osborne
Animation: alfred Bodine Huergo Wagner, diogo Pinheiro
Design: alexandra T. Pelham