More at alepixel.tv & behance.net/gallery/21854313/Hug-it-Out
Our good friends at Demo Duck (vimeo.com/demoduck) asked us to make a video about the health benefits of hugging. So we proposed writing a catchy song and telling the story through a set of fun characters: a depressed clown, a stressed out worker, and a very distracted teen.
We all collaborated on the lyrics, lead by Justin from Diamond Youth who did all the music and singing. Then for character design and illustration we had the pleasure to collaborate with the great Ana Sanfelippo and Eugenia Mello who did an awesome job. Finally we had a crazy but fun ride rigging and animating all of the very different 14 characters to fully bring them to life.
It was an ideal project and we all had a lot of fun making it happen. So share it and spread the word if you like it! :)
Client: HCSC (hcsc.com)
Production: Demo Duck, Healthy Films
Creative Direction: Ale Pixel, Demo Duck, Healthy Films, Eliot Brodsky (HCSC)
Direction: Ale Pixel
Character Design & Illustration: Ana Sanfelippo, Eugenia Mello
Storyboards, Color, Design, Typography: Ale Pixel
Animation, Composition, Editing: Ale Pixel
Song: Justin Gilman (from Diamond Youth)