Consumer companies need to scale users with the lowest acquisition cost possible. But users aren’t all equal. For a marketplace company, supply has to grow in concert with demand. A lucky few companies are able to grow virally or through social channels with minimal expense, at least for a while. Are there techniques for getting out of the gates rapidly and continuing to scale without breaking the bank? When is the right time to focus on quality vs. quantity? When is the time to step on the gas and go for maximum market share? Watch this interactive session with companies that have achieved different levels of scale in different product categories.