Rob Allin, Head of Finance for Distribution, Product & Marketing at Challenger Limited, delivers an overview of a Managility PCA project.
Challenger was in the process of integrating a newly acquired business, Accurium. Challenger needed to assess strategies to optimise the configuration and pricing of Accurium's major product in the face of emerging competition.
Managility PCA precisely identified the optimum strategies by modelling the value placed on product features by key segments and their willingness-to-pay. All this without the expending the cost, time and risk of testing live in market.
The presentation includes a Q&A session with Rob and Managility's Mike McGee.