This project originated from concepts and ideas that were researched and implemented for a static information graphic project in a different class. The goal of the animation is to educate the general public on the extensive research within the scientific community that declares genetically modified organisms (GMOs) safe for human consumption. The idea for the piece manifested itself out of personal curiosity on the subject. Prior to working on this piece, my opinion on GMOs was relatively neutral and I chose to educate myself on them based on scientific research.
The greatest obstacle for this project was figuring out how to present complex scientific information in an interesting and engaging way that helps to hold audience interest in the subject. The clear voiceover, coupled with simple and interesting graphic elements, helps to achieve this goal.
The greatest success while working on the project was distilling the complex information down to the essentials for the viewer while maintaining the qualifying information for each claim made within the animation.